Gola x eBoy collaboration
Gola, the Great British sports and trainer brand is collaborating with German pixel art collective eBoy for SS09. It is for the third time the two are joining forces. eBoy’s style is a presentation of 3D illustrations filled with structures, robots, cars, and girls inspired by pop culture, LEGO, computer games, topical issues and toy commercials. The brand’s signature style has gained a cult status and a following with graphic designers worldwide.
On the collaboration Donna Hill, PR and marketing manager of Gola commented: “The Gola by eBoy collaboration is an exciting development as eBoy’s vibrant pixel graphic designs perfectly compliment Gola’s ethos for colourful funky footwear design. The eBoy team has been great to work with, this has been a real team project as we’ve used the key attributes of each brand and fused them together with fabulous results.”
The new range features three footwear styles and a selection of bags for both men and women. Designs include ‘city’ options from eBoy’s city themes and signature ‘Eater’ character. The used materials are a mix of leather and canvas across a variety of high and low tops. The collection will be sold globally through selected stores.