There has been much talk on Kitmeout recently about the questionable nature of Zimbabwean cotton and whether the fashion indistry should be supporting the country’s corrupt government by using Zimbabwean cotton to produce contemporary denim brands. PRPS is perhaps one of the most high profile brands using Zimbabwean cotton to produce its denimwear. Should brands be using Zimbabwean cotton or not?
Founder Donwan Harrell grew up in North Carolina and Virginia and experienced the simpler things in life. He came from a logging and hunting family and appreciated the clothes that were worn for these jobs. There was always form and function to every detail in the garment. No room for luxury expenses, a product with a purpose.
â€œAuthenticity is our first priorityâ€. Each item in the collection is conceived with a specific purpose and function in mind. Before fashion, PRPS is designed to be worn and utilized. In the pursuit of delivering perfect garments to the most discerning denim enthusiast, no detail is overlooked.
The PRPS product sees the world after the cotton is harvested in Africa; it is shipped to Japan and woven into denim cloth. PRPS denim is woven on vintage Leviâ€™s shuttle looms that are wholly unlike the mass, projectile looms commonly used around the world today. The cloth is woven in small batches with the signature purple selvedge- the clean, bound edge on the fabric. This process is much slower and deliberate, produces less material and more waste, but the end result is denim that is superior in durability, texture and touch.
Jeans enthusiasts regard the distressing and aging process with the utmost importance. Some of the styles are put through a very aggressive aging process, and the end results are as natural and authentic as possible. Every stain, nick and prick or abrasion is painstakingly produced by hand, to replicate real wear and age. No two pairs of PRPS jeans are alike. PRPS signatures include 5 different shanks on each button fly, camouflage or other contrast pocket bag lining.
PRPS repeatedly references a wealth of detail from the worlds of authentic military uniform, work wear, and hunting apparel. â€œWe are continually in the research and development process; from taking note of a painterâ€™s stains, to observing wrinkles on a mechanicâ€™s knees. Our constant pursuit is authenticity in the perfect pair of jeansâ€.
â€œWe stand behind the quality and longevity of each jean. While they may be bruised they will never be brokenâ€.