PUMA x STREB dance company. Prepare to be amazed by the physical phenomenon that is STREB, the dance company featured in PUMAâ€™s Spring/Summer Sportslifestyle campaign. The founder and legendary choreographer, Elizabeth Streb, coins the studioâ€™s unusual technique â€œPopAction.â€ This untraditional art form draws upon things like dance, extreme sports, boxing, the circus, and Hollywood stunt work. As if this wasnâ€™t enough, STREB also uses daring and strict precision to display the effects of â€˜pure movement.â€™
Tucked away behind the main screen on PUMAâ€™s homepage, you will find your backstage pass to a STREB performance where PUMA gear gets put to the ultimate test. STREB dancers found PUMA footwear and apparel to be the perfect fit in complimenting their â€œPopActionâ€ style of dance. Together with PUMA, STREB combines unique movements and bold colors to create a futuristic feel.