PURE BOSS AftershaveWould you hire or fire the team that wrote the marketing for BOSS’ new scent PURE BOSS?

“The new men’s fragrance from BOSS fuses the energy of a successful man with the pure, unstoppable thrust of a cascading waterfall. BOSS PURE is an aquatic scent with a cool, fresh note and a masculine elegance, created for ambitious men who seek ever-new challanges and embody clarity and drive.”