BAPE clothing to Black Label BAPE clothing grows up? A Bathing Ape, the Japanese brand known internationally for its flambouyant camo and child-like characterisations, has released a new line called “Black Label” which is reputedly a collection of black and other one-shade clothing. Whether this is a transition to a more mature and discerning customer-base is yet to be seen, but as we all know Nigo is a marketing genius so the move is bound to have substance!