The mighty Cesare Paciotti, best known as an Italian luxury footwear company, is expanding into the ready-to-wear sector under a new label, Paciotti 4US. The company, famous for its dagger logo and exquisite shoes, opened its first standalone ready-to-wear boutique in Rome earlier this month. In a statement, designer Paciotti said: “I translated the 4US style in a leisure time collection. It’s luxury sportswear, it’s about comfort and it should mirror the 4US spirit.”
Paciotti plans to present the new collection during Milan Men’s Fashion Week with an event on Jan. 14. A new showroom in central Via Sant’Andrea will also help support sales and communications efforts.
Whilst the 4US collection previously existed, it only included a limited number of items, such as sweatshirts, T-shirts and denim jeans. Since the original launch of the label, the designer has expanded it to build a comprehensive line for men and women, adding cargo pants, polo shirts, knit tops and down jackets.
Distribution of the ready-to-wear is still in its early phase. The brand currently has the brand has over 900 stockists worldwide, although Paciotti is planning to be more selective and reduce it store presence.