Desert Blue Premium Jeans was founded in sunny California: known for its serene deserts, and its scenic blue Pacific Ocean coastline. Desert Blue rekindled the eco-friendly message of the old West, and reintroduced it to our contemporary society.

Tired of the basic 5 pocket designs? Looking for something new and fresh? Desert Blue jeans introduces a variety of sexy fits and distinct washes to spark any woman’s fancy.  Desert Blue uses several non-toxic fabrications because our designs dare to be different and dare to challenge our consumers with newness— each of our  Element Jeans  represent an important component in nature:  there’s Earth, Wind, Fire and Water,  as well as our signature Bullhorn and Phoenix jean leggings. Desert Blue has always emphasized raising more awareness in respecting our Earth since its beginnings.  And that is how the West was won.