Jimmy Choo Shoes, the brand started by the man of the same name in the backstreets of the East End of London, is continuing to evolve. To keep pace with the growing global demand for luxury goods, Jimmy Choo is increasing it’s global presense and widening its collection.

“We’re really on that trajectory from being a shoe brand to being a global luxury brand, and everything we’re doing reinforces that,” said Joshua Schulman previously of the Gucci Group. “There is a tremendous amount of opportunity.”

With Jimmy Choo bags, eyewear, belts and all types of accessories, the next question is when are we going to see Jimmy Choo Jeans?