Ralph Lauren, here today where tomorrow? At its annual shareholders meeting chairman and chief executive officer Ralph Lauren said: “the company is just beginning and still has plenty of opportunities for growth.”…and he added: “Through the years we have had the same formula for running our business. We are not about trendy fashion. It’s about longevity, which is unheard of in the fashion business, which is all about youth and change.” With these kinds of statements you have to fear for the future of Polo Ralph Lauren…Surely Ralph realises you can’t stand still in the fashion world no matter how established your brand may be!