Heidi Klum, wife of pop-star Seal, follows in the steps of Elizabeth Hurley and Brittany Murphy and becomes the new face (or should that be butt) of Jordache Jeans. The ads were shot by filmmaker Brett Ratner in the penthouse of the Chateau Marmont hotel in Los Angeles.
“With her success as a supermodel, businesswoman and mother, Heidi embodies the sexy confidence that the Jordache brand is about,” said Liz Berlinger, president of Jordache Enterprises.
In the late 1970s, Jordache rode the designer denim wave with the likes of Calvin Klein and Gloria Vanderbilt with their skin-tight dark denim embroidered with their iconic falcon crest. While the jeans then were so tight the image of girls having to lie down in order to zip up their jeans, today the line, like most skinny jeans on the market, has been updated with the addition of spandex for modern comfort.
With retro high-waisted jeans making a comeback but the denim market already awash with designer brands, using a famous face like Klum’s will likely garner some attention for a brand like Jordache.