This is an Autumn Winter 07/08 preview for the new Alpinestars range of clothing. The interesting bit here is how they managed to go from a company that pretty much rules motor sports into a company that’s hitting Europe (and to a degree the states) with a steetwear inspired range of clothes that has their heritage and hallmarks sewn into the designs.
This is a bold step and even though they have done the New Era’s before there are some pretty interesting pieces in amongst the plain logo’ed tees and hoods where you can see the influences and something you wouldn’t normally see in a brand that is on most people’s radar as a mainstream producer or not even registered.
Set just to the left of the days of Travis Pastrana, Drake McElroy, Jimmie Johnson, Rubens Barichello and the rest of the superstar team track days the clothing is something not specifically aimed at their usual market.
The story of premium denim is one that is intricately intertwined with the launch of 7 For All Mankind in Los Angeles, California in the Fall of 2000. 7 For All Mankind was the first company to truly bring premium denim to scale, marking Los Angeles, California as denimsâ€™ venerable center for research and development worldwide changing the landscape of denim forever.
7 For All Mankindâ€™s premium jeans literally exploded onto the scene, quickly earning critical acclaim and an immediate following for its innovative us of fits, fabrics, and finishes in denim. Sales for the first year reached a staggering $13 million, an unheard of figure in the denim market, and has continued to show exponential growth year after year. In the past seven years 7 For All Mankind has become both an established modern classic for its sophisticated fits as well as a leading trendsetter for its newest fashion forward washes and designs.
The brand, famously dubbed â€œSevensâ€ by fashion editors and stylists, grew to fame in no small part because it became an instant favorite among Hollywoodâ€™s elite. 7 For All Mankind jeans continue to rank as a preferred jean among Hollywoodâ€™s leading ladies such as Angelina Joile, Cameron Diaz, Jennifer Garner and Liv Tyler. Male celebrities such as Jake Gyllenhaal, Ben Affleck, and Ryan Reynolds became fanâ€™s of the brand shortly after the launch of the 7 For All Mankindâ€™s menâ€™s collection in 2002.
The company continues to grow and evolve as a true denim lifestyle brand, expanding its product line to include menâ€™s, sportswear, handbag, footwear and kids collections. The brandâ€™s offerings also continue to expand through innovative collaborations with highly regarded designers such as The Great China Wall, Zac Posen, Azzedine Alaia, Evan Yurman and Pucci. Exciting partnerships that push the envelope of design and creativity are now a signature part of the brandâ€™s exploratory endeavors. 7 For All Mankind continues to merge the worlds of denim and couture to redefine the fashion landscape. The brand is currently sold at luxury retail stores such as Barneys New York, Neiman Marcus, and Saks Fifth Avenue as well as high end specialty boutiques in over 80 countries throughout the world.
Fred Perry trainers are attracting growing attention as sneaker-freaks across the globeÂ become weary with the over-the-top trainers dominating the market. Fred Perry trainers have a subtle elegance which is difficult for the sports brands to emulate. The Autumn/Winter 2007 collection is a definite must.
Denim Demon is another Swedish brand that was started at the end of 2006. The brand prides itself in staying true to denim culture as oppose to premium denim hype and mass-market appeal. All Denim Demon denim is made in Urbania, Italy, which has a long and illustrious history in producing top quality fabrics. Denim Demon is not to be confused with the current “trendy” brands emanating from Sweden. Worth a butchers!
Tommy Hilfiger and Thierry Henry are teaming up to create a new fashion collection calledÂ One 4 All clothing, the proceeds of which go to the anti-racism foundation of the same name.
“I’m very happy to be able bring something to people who’ve had less luck than myself,” said Thierry, the official ambassador against racism for FIFA. Thierry was the top scorer and captain of The London Arsenal. However, this summer he walked out on his team not to mention his wife and kid and moved to FC Barcelona.
“I am honored by Tommy’s interest in my foundation, and if I can do a little to help racism and social inequalities disappear that would be worth all my personal accomplishments,” said Henry.
One 4 All will be a capsule collection inspired by Thierry Henry, Hilfiger stressed, and include suits, sportswear, shoes and underwear. Hilfiger himself is no stranger to the racism debate and has made some very “colourful” comments over the past years. Perhaps this is a path to penance and contrition for both characters.
The next generation of Puma x Evisu Jeans are from the darkside. The collaboration was widely considered something of a dysmorphic hybrid when it first appeared on the scene but the collaboration has evolved into a serious piece of denimwear.
Kitmeout has been informed by Martin Ksohoh that there are a growing number of fake RMC Martin Ksohoh garments on the market. TheÂ RMC x Wu TangÂ jeans below were bought as a test purchase from an online store in the USA by Martin and 1001 and they are reputedly unofficial garments:
1) Martin is inspecting the jeans:
2) Martin doesn’t look too happy:
3) Martin is pointing his finger at the jeans in disappointment:
4) Inspecting the selvedge on the jeans. Red selvedge is reputedly never used on original RMC Jeans:
5) Martin is looking disappointed having inspected the selvedge and the denim:
6) Martin giving the thumbs down to the jeans:
7) Again Martin giving the thumbs down on these jeans in front of the official RMC Martin KsohohÂ logo:
Margherita Missoni and Boy George have at least one thing in common, AS Jeans. Ammar Belal the man behind the AS Jeans label has quite a lot to say about denim:
“The aim of a jeans company is to come up with jeans that fit the greatest number of women to maximize profits,” said Belal. “At the most, each brand specializes in a particular body type and different silhouettes are designed for the maximum women having that body type. Custom-made jeans are made specifically to fit your body. A pair of jeans that fits well is an eight out of 10, but one that is made only for you is a 10 out of 10.”
AS Jeans with all the bells and whistle can set you back up to $1,000! South American pop star Jocelyn Martinez has a pair with hand-painted detailing and Swarovski crystal detailing. In New York, As Jeans are stocked at Patricia Field and Blond.
Acne Jeans Autumn/Winter 2007 Collection is now available at selected stores. Imagine the defiant and fearless gaze of Patti Smith coupled with the energetic bedlam of Emir Kusturica’s portrayal of the Eastern European gypsy, and you have the two bedrocks of Acne Jeans new Autumn/Winter Collection.
…And don’t miss the brand new Acne concept store in the heart of the SOFO area!
Heidi Klum, wife of pop-star Seal, follows in the steps of Elizabeth Hurley and Brittany Murphy and becomes the new face (or should that be butt) of Jordache Jeans. The ads were shot by filmmaker Brett Ratner in the penthouse of the Chateau Marmont hotel in Los Angeles.
“With her success as a supermodel, businesswoman and mother, Heidi embodies the sexy confidence that the Jordache brand is about,” said Liz Berlinger, president of Jordache Enterprises.
In the late 1970s, Jordache rode the designer denim wave with the likes of Calvin Klein and Gloria Vanderbilt with their skin-tight dark denim embroidered with their iconic falcon crest. While the jeans then were so tight the image of girls having to lie down in order to zip up their jeans, today the line, like most skinny jeans on the market, has been updated with the addition of spandex for modern comfort.
With retro high-waisted jeans making a comeback but the denim market already awash with designer brands, using a famous face like Klum’s will likely garner some attention for a brand like Jordache.
Neighborhood Technical Apparel, Voice of A Generation introduces The Filth and The Fury Collection. This current Neighborhood collection is well worth a butchers. Neighborhood has develop a strong cult following andÂ some are saying the brand is on the brink of going mainstream.
Eco-friendly jeans just got a whole lot more sexier. Sugar Cane Jeans are known as the original eco-denim if not the original eco-brand and now they are taking it to the next level and saying just because we’re green doesn’t mean we can’t be sexy. Sugar Cane jeans prove having a conscience is more than just being green!
At its annual shareholders meeting chairman and chief executive officer Ralph Lauren said: “the company is just beginning and still has plenty of opportunities for growth.”…and he added: “Through the years we have had the same formula for running our business. We are not about trendy fashion. It’s about longevity, which is unheard of in the fashion business, which is all about youth and change.” With these kinds of statements you have to fear for the future of Polo Ralph Lauren…Surely Ralph realises you can’t stand still in the fashion world no matter how established your brand may be!
MHI the brand which likes to take it to the edge has an interesting theme for Autumn/Winter 2007. Take it away guys:
“For autumn / winter 2007 MHI explores the theme Resistance is Persistence with a collection inspired by the free thinking individuals, movements and ideas that have shaped the political and social landscapes of the world. This collection delves into the anatomy of resistence, examining ideological battlegrounds throughout history, from the the cultural revolutions of France and China all the way through to modern day anti-war movements. The phrase Resistance is Persistence defines the attitude and virtue of those involved in the fight for Social and Political Justice.”
The collection is definitely worth a butchers!
Could you imagine Giorgio Armani standing in the Shed at Stamford Bridge? Probably not but Giorgio Armani has knocked up a sharp new off-field uniform for the West End’s Chelsea F.C. players, which has been available for fans to buy through Emporio Armani stores in the U.K. since Friday.
“Chelsea F.C. has become known the world over for the quality of its game and the internationalism of its players who have become sporting icons,” said Armani in a statement, adding the club’s manager, JosÃ© Mourinho, had creative input into the designs. “JosÃ© was personally involved in reviewing all of the sketches and fabrics.”
“Mr. Armani wanted to adopt a fresh approach to our suits,” said Mourinho, in the statement.
Can the Spice Girls squeeze into Versace Jeans? Rumour has it that Donatella Versace will be dressing the old birds on their comeback tour. Versace Jeans are renowned for being a bit tight around the butt so it could be a tight squeeze for most of the ancient zig-zaggers. That said, Victoria Beckham should be ok with the Versace jeans but may have a problem pulling the tops over her disporportioned head.
Giorgio Armani is to open an Emporio Armani online store. “In the last seven years, I have seen mounting enthusiasm for online fashion shopping in the United States through the growing success we have had with our A|X Armani Exchange site,” Armani said. “Over this same period I have also observed the increasing sophistication of fashion consumers shopping online, which has encouraged me to develop this new site for my Emporio Armani lifestyle.”
David Beckham, aka golden balls, and his wife Victoria have joined French President Nicolas Sarkozy on a list of world’s best-dressed people as composed by Vanity Fair. “It’s not just about how much someone spends, it is about having real elegance, style, and individuality,”Â said Amy Fine Collins of Vanity Fair. Has Amy seen dVb! Becks may look sharp in a geezerish kind of way but elegant? Nuh!