VF Corp has acquired Seven for All Mankind a leading premium denim brand for an estimated $775 million! Eric Wiseman, VF’s president said: “A business like Seven For All Mankind, it’s clearly a lifestyle brand, clearly has international potential and it has a great direct-to-consumer opportunity. We weren’t really in the premium jeans space and we don’t have a big portfolio of contemporary brands, but we were looking for a platform to build from. We think Seven, positioned in Los Angeles, will be a great platform for us.”
The question now is how will VF Corp grow the Seven for All Mankind brand to justify the $775 million price tag?