Beyoncé + Giorgio Armani = Emporio Armani Diamonds Giorgio Armani signs Beyoncé Knowles to be the face of his next women’s fragrance, Emporio Armani Diamonds, due out this autumn. “There is no one today who transcends music, film and fashion in the way that Beyoncé does,” said Giorgio Armani. “Beyoncé is pure sensuality. She has that ability to mix it up: young and sexy or elegant and sophisticated, but always with incredible charisma and magnetism.”

“She represents perfectly the energy, style and sensuality that inspires the Emporio Armani lifestyle,” added Armani.