Dr Denim Jeans – a new Scandinavian interpretation of fashion denim with focus on the product. Experimental fits, forbidden combinations, anachronistic details and “fair” pricing as opposed to cost-plus pricing have been critical features of the collection from the beginning. With a wide range from 59″ flat-finished denims to 29″ selvage denims, the Dr Denim Jeansmakers collection draws on a more than century-old tradition of garment manufacture with its modern dressed up look, combined with subtle details that remind us of the historical roots of good old denim production.