Wrangler Jeans = Iconic US jeanswear brand Wrangler, the denim brand renowned for a traditional bent, steps into the premium denim hi-fashion flare arena. Wranglers decision to open a new concept store on London’s Carnaby Street is a clear indication of their intent.

Iconic US jeanswear brand, Wrangler, has hit the great outdoors for inspiration for its Spring/Summer 2007 men’s ranges. The result is a mellow, muted collection with natural undertones and just a hint of the military. It oozes character, confidence and comfortable simplicity. But in amongst the organic shapes and classic brand iconography there are sharp details and upto- the-minute fashion influences that effortlessly marry heritage and modernity.

This season, there’s a more elegant approach to denim print and embroidery that evokes craftsmanship and immaculate attention to detail. Wrangler has also evolved new jeans styles and finishes and back-patch variations, to deliver what it believes is its best men’s jeans collection ever. Overall its slightly dressy with a natural element. There are silk/nylon mixes, organic colours and leather details. Shirts with long and short sleeves have Western-style details, combined with fashionable prints and there’s a clear link to military styles, especially in jacket detailing. Reworked wardrobe staples such as cardigans, slipovers, argyles, sports shirts and sports-inspired jackets add a classic feel to this collection and a new greyish denim finish underpins the tone in the trend-led section of the range. The extensive use of natural fabrics, such as linen and cotton, adds character and distinction to the range of tops.