“The beauty of denim is not what you see but rather what it can become.” – Allan Kemp, denim interpreter, 1921.

1921 is something unique. A brand created simply for the joy of making jeans. Crafted by denim enthusiasts for denim enthusiasts. A timeless jeans collection for men and women. A true denimist can appreciate the quality and hand detailing that goes into a pair of 1921s. A fashion seeker will fall in love with the style and fit of the collection.

1921 Premium Denim is worn by a host of celebrities, including Nicole Ritchie, Lindsay Lohan and Jessica Alba. Sold at the LA’s trendiest store, Kitson, the label is crossing the Atlantic and will be available in Harrods starting next month. Ironically, the brand’s creative director Allan Kemp was greatly influenced by the UK while designing. “England in a large way shaped my vision,” he told Vogue. “As a teenager I listened to bands like the Beatles, the Rolling Stones, the Animals and Cream. I saw fashions by Mary Quant, models like Twiggy and my style was influenced by the Mods and the Rockers. It is very exciting to have England now wearing my jeans.”