Victoria Beckham = dVb Jeans + dVb Clothing “People look at me and David and they see fashion, they see family, they see sports. I think there are people who want to be a part of that. It’s aspirational.” purs Vicky Beckham as she lays the ground for her new fashion line aptly called dVb.

“We are passionate about what we do, so let’s see what happens. I am the first one to admit, do people really know who we are in America?” says Vicky. “Maybe they do, maybe they don’t. We are very realistic about that. For David, it’s about really cracking the back of soccer and trying to make it as successful as it is in the rest of the world. We have come here for a reason: to do the best we can with the soccer and with the brand.”

After the Rock & Republic debacle you’d have thought Vicky would have given fashion the old heave-ho, but she’s one dogged bird and you have to admire her for that.