Dedicated to giving back to its community and the environment, etnies is highly involved in a variety of charitable causes, sustainable business practices and environmental awareness programs. The brand’s actions include donating shoes to the homeless, helping to build local skateparks, and investing in environmentally sustainable practices and product lines.

For fall 2007, etnies and etnies Girl introduces special project collaborations inspired by the individuality of skateboarding in an urban environment, with artwork from California native Aaron Kraten, the influential street skaters of Stereo Sound Agency, Jason Lee and Chris Pastras, and world-renowned tattoo industry leader Club Tattoo.