Skull Jeans is the brain-child of the internationally renowned designer Hiroshi Yamazaki. Yamazaki’s reputation was built on exclusive brands such as Fab Four, named after the Beatles his lifelong heroes and Alchemist, a fashion brand established upon the idea of Alchemy in which base metals turn into gold — and therefore true fashion has an equal capacity to turn into wealth. Alchemist subsequently evolved into the Skull Jeans brand. The designs are simple, uncompromising and are designed to last.