Yanuk is a premium denim line that offers the best in denim fabrications with the authentic vintage wash techniques. Unique design and detail with a relentless attention to fit are what sets Yanuk apart competing contemporary denim brands on the market. Yanuk jeans are noted for their flattering fit that has a butt-lifting effect. Essentially, Yanuk’s mission is to make you love your butt! With Yanuk’s vintage-inspired philosophy and individuality, detailing is the key. Yanuk’s personal mantra is “don’t do what everyone else is doing!”.

Yanuk owner is one of the most respected and revered makers of denim, Mr. Paul Guez. Paul is known as the “denim godfather”. Guez started his brilliant career in the denim business in the 70’s with the founding of Sasson Jeans. Today, Paul is president of Blue Concept Inc., the parent company of Yanuk.

The Yanuk line was established by designer Yael Torbati and business partner Anouk Guez in February of 2003. Yael leads the design and creative part of the business, while Anouk is responsible for sales and relations. Completing the team are wet-processing master Alain Lafourcaide, design associate Erin McColl, the expert manager Gregory Abbou, and president Tadd Zarubica.

After the tremendous reception of the women’s line, a men’s line followed shortly after. Yanuk has recently expanded their assortment by introducing knits. Each pair of Yanuk jeans is proudly made and laundered in Los Angeles, California. Yanuk has been featured in Elle, Vogue, Lucky, Harper’s, and Vogue magazines, among many other popular publications. Yanuk’s celebrity following includes a number of A-list stars including Cameron Diaz, Beyonce Knowles, Charlize Theron, David Schwimmer, Winona Ryder, Josh Duhmel, Jennifer Anniston, and Michal Vartan.