For S/S 07 Firetrap will pursue a less cluttered approach to jeans wear. Big brash logo graphics will give way to discreet clever branding and over designed items will give way to more clever designs. 40’s and 50’s will be the inspirational references, vintage without nostalgia, contemporary and not retro. Looks will be a mix of hard and soft, masculine and feminine, the silhouettes will follow the same contrasting attitudes, narrow bottoms with loose tops or loose oxford bags with tight fitting tops.