A new BOSS Orange Concept Store in Berlin. The notion of a “Concept Store” can appear pretentious to even the least cynical amongst us; what exactly is a Concept Store? Accordingly to our friends at Boss it’s the unexpected and willingness to be open to experiment. The store itself is located in a historic building, which has been painstakingly restored to its full glory. The store carries the complete BOSS Orange menswear collection – in addition to womenswear collections of shoes and accessories. Most clothes within the store can be tailored to order and to round off the whole shopping experience there’s an in-store bar serving snacks and drinks.