French-born designer Jimmy Taverniti is turning new into old in his newest collaboration with jean guru Paul Guez, Taverniti So Jeans. The couture designer has found the perfect combination of sexy, sophisticated Italian fits and the worn-out, used look of American vintage. The result is a contemporary line that has already caught the eye of celebrities such as Paris Hilton, Katie Holmes, Terri Hatcher, and Cameron Diaz.

All fabrics Jimmy uses are carefully studied in order to be specially tested. Silk, denim and leather are his favorites. Indigo dyes, natural pigments, discoloration are some of the techniques favored in the TAVERNITI Collection. In 2004, Jimmy and his old friend Paul Guez (founder of Sasson jeans) joined forces to launch “TAVERNITI SO JEANS”. This denim collection fives Jimmy the opportunity to expand his Vintage touch into a pure Contemporary Jean line.

Jimmy and Paul’s team developed new wash treatments and fits, using premium denim as well as other fabrications from USSA, Japan, and Europe. The style is Vintage Chic, worn out but elegant. TAVERNITI SO JEAMS is a powerful combination of sexy Italian fits, sophisticated French Fashion combined with the heritage of all American Vintage.