People’s Liberation, Inc., the designer of high-end casual apparel under the brand names People’s Liberation and William Rast, has announced that People’s Liberation will collaborate with MÃ–TLEY CRÃœE drummer Tommy Lee to create a limited-edition clothing group called “PL for TL”. The clothing line will consist of a range of denim, hooded sweatshirts and hats for both men and women and will combine modern tailoring with an edgy, yet super sleek fit. The inspiration of the “PL for TL” group is the artistic elements of Tommy Lee’s tattoos. The knits and denim will have authentic detailing influenced by Tommy’s unique aesthetic. Tommy Lee will also be intimately involved in the design and development of the products and will make a minimum of six annual appearances at a combination of trade shows, retail locations and fashion shows to promote the clothing line.
“Our collaboration with Tommy Lee represents a significant opportunity for People’s Liberation. We plan to bring a new combination of entertainment and style to the fashion market,” said Danny Guez, CEO of People’s Liberation. “PL for TL is about exposing our brand to a wider audience and Tommy Lee is perfectly suited to help us achieve this goal. Tommy Lee’s iconic presence and aspirational lifestyle will help broaden our reach and further increase our strong momentum.”
The “PL for TL” collection is expected to launch in Bloomingdale’s in September 2006. Pearl Woodring, contemporary buyer from Bloomingdale’s commented, “People’s Liberation keeps their fashions fresh and current and we are excited about this new collaboration. We are confident that carrying the PL for TL line will result in continued success with the brand.”