Undercoverism the maniac Japanese clothing brand which knocks out T-Shirts for over 100 quid is bashing the Western brains with their Eastern ambiguity. So the brand’s called both Undercoverism and Under Cover — why? There are a few schools of thought: 1) Undercoverism is Mainline and Under Cover is the Basic Collection. Considering the brand doesn’t offer anything which could fairly be called cheap that idea is doubtful. 2) Undercoverism is the men’s line and Under Cover is the women’s line. This suggestion appears more feasible. Whatever the reality the brand is attracting well-earned attention and is sold in prestigious stores like Browns, London.