Giorgio Armani, a launch partner in business initiative founded by Bono and Bobby Shriver to fight AIDS in Africa. Giorgio Armani recently announced his support at the Davos World Economic Forum of the Product RED, the pioneering global business initiative launched by Bono and Bobby Shriver for The Global Fund.
Giorgio Armani, Chairman and Chief Executive of Giorgio Armani SpA, said, “It is time to take action, but in a new way. When my friends Bono and Bobby Shriver invited me to join forces through (Product) RED, I understood immediately that this was a pioneering initiative. To unify global brands for goodwill is both powerful and humbling. I have always seen brilliance in simplicity – and RED perfectly defines this. I am proud to follow an inspirational warrior like Bono in the fight against AIDS in Africa. I have always considered myself to be a democratic designer and I will now dedicate myself to work on this initiative in the way I have always done, involving all of those people around the world who enjoy my designs.”
In support of (Product) RED, Giorgio Armani is designing a special Emporio Armani capsule collection comprising clothing, accessories, eyewear, watches, jewellery and fragrances. Giorgio Armani SpA will donate 40% of its gross profit margin from sales of all (Emporio Armani) RED products directly to the Global Fund. The first (Emporio Armani) RED product was a pair of Emporio Armani sunglasses (style EA 9285/S) available in stores from April. Giorgio Armaniâ€™s second RED product will be an Emporio Armani watch (style AR0537/AR0538). The unisex (Emporio Armani) RED watch is striking, casual and subtly rugged. It features a large 43mm stainless steel case with a coin-ridged bezel, a thick leather strap available in either black with red contrast stitching, or red with black contrast stitching, and prominent steel rivets that secure the strap to the case. The large digital dial displays the time in oversized numerals and has calendar, chronograph and timer features with push button controls on the side of the case. The dial also features the (Emporio Armani) RED logo at 12 oâ€™clock printed onto the dialâ€™s outer ring. The (Emporio Armani) RED watch will be available from August in all Emporio Armani stores and in select specialty watch stores and department stores worldwide. Pre-orders for the watches can be made by e-mail at emporioarmaniRED@giorgioarmani.it. The recommended retail price will be Euro 255 / USD$225 / Â£195.