Pepe Jeans London is pleased to officially announce British actress Sienna Miller as the face of the brand for the next two years.

“We wanted a strong, positive, female British figure to head the advertising campaign as the brand enters its thirty third year and strongly believe that the choice of Sienna Miller was the right one, and ties in with our heritage as one of the only true British jeans brands in existence” (Carlos Ortega – Managing Director)

The campaign images have been beautifully captured by photographer Mikael Jansson, shot on location at Paradise Cove, Malibu, California.

The concept behind the images is inspired by ‘And God Created Woman’ starring Bridget Bardot and Curd Jurgens directed by Roger Vadim. Male model featured is J.R. Gallison.We are looking forward to a successful working relationship.