Maurice Ohayon, the man behind Notify Jeans, hails from Casablanca, Morocco and his clothing displays all the drama and mystery of that great city. Notify includes a wonderfully entitled Androgne Line which teases and agitates society’s preconceptions by playing with gender ambiguities. The whole concept exudes a deep artistic yearning and it’s provocative intention precipitates soul-searching amongst the receptive.

The Notify men’s denim collection includes a “pearl glossy” treatment in beige, blue green and white jeans. There is also a stretch component for extra comfort in most men’s styles and includes the ever present yellow stitching as expected in a pair of Notify Jeans.