British Denim giant Lee Cooper launches the debut collection from its first ever premium range: Platinum.

Drawing on all the experience and heritage of the oldest denim brand in Europe, Lee Cooper Platinum showcases a high fashion men’s and ladies’ capsule collection focusing heavily on washes, fits and materials appealing to younger consumers of directional casualwear.

World-renowned denim guru, Tim Browne has been brought in to oversea the brand. Available exclusively to a strictly limited and handpicked number of retail stores.