Has Le Tigre’s latest marketing clash with the mighty croc gone too far? The image of a tiger mauling a croc has caused a significant amount of indignation and is perhaps a prime example of reverse marketing; scoring points through controversy rather than through quality and diligence.

Whatever your take on the image, the fact is Le Tigre needn’t resort to reverse marketing to make its point. Le Tigre is an exceptional brand in its own right and it’s perhaps time the brand stepped out of the crocs shadow and started to let its qualities shine of its own accord.

Le Tigre Shirts, Polos and Knits are up there with the best of them and providing they’re not bloodstained their destined to become a fashion classic.