True Love Never Dies is the name of the Evisu x Puma Jeans collaboration. The collaboration frenzy is destined to grow and grow until it finally reaches its natural conclusion and all brands throughout the world collaborate and merge into one mega brand called uniqueless consensus!!! At least Evisu and Puma have some genuine collaboration history. The Puma x Evisu trainers of a few years back were a commendable collaborative effort and to be fair True Love Never Dies is one of the best denim collaborations currently on the market with a very reasonable price-point.