96 Hours Philosophy, “Innovative, urban and versatile, 96 Hours accommodates the on-the-go lifestyle of today’s style conscious. Te 96 Hours collection is sophisticated, contemporary and founded on authentic sport. While the brand’s roots in movement, performance and style remain constant, each season’s collection is framed in the context of a different sport. Sport lives within our daily life. Solutions for active challenges in 96 hours.”

Neil Barrett Biography:

Neil Barrett was born in Devon, England in 1965. He graduated from the prestigious Central St Martins College of Art & Design in London with a BA in Men’s Fashion Design in 1986. In 1989 he graduated from the Royal College of Art in London with a Master’s in Men’s Fashion. He then went onto work for Gucci, Prada and Armani before being named a Creative Director for Puma in 2003. In 2006 Neil Barrett launched his Indigo Denim Collection for men and women.