There’s a cool change in the air – and I’m talking 2 below zero!!! For years denim was dominated by the Amricans and Italians, creating a long line of classic jeans from traditional Levi Jeans to exclusive Armani Jeans. Then came along the innovative Japanese brands with Evisu jeans at the forefront led by the visionary Hidehiko Yamane. However, during the course of the past few years a new player has stealthily entered the denim arena. These new players hale from the unlikely land of the vikings; Nudie Jeans and Acne jeans have strong and proud Swedish roots yet their denim has truly universal appeal!

What’s so special about these Scandinavian brands? Why are Nudie Jeans and Acne Jeans so special? Many fashionistas believe the secret of their success is their raw edge. Neither Nudie nor Acne are tainted by transparent marketing hype. Both brands are as cool, clean and fresh as the snow in Stockholm. The stench that wafts from the marketing boardrooms of the high profile traditional brands has not yet tainted these two Swedish gems and this breath of fresh air attracts the denim wearing youth of the 21st century who are too asute to fall for the relentless marketing hype of so many traditional brands.

The Nudie Jeans collection includes Slim Jim, Flare Glenn, Baggy Bjorn, Bootcut Ola, Straight Sven, Super Slim Kim, Thin Finn. The Acne Jeans collection includes Max Garage, Max Pool, Max Raw, Mic Punch, Mic Raven, Moc Market, Moc Pebble, Mod Miner, Mod Off Duty. Anyone looking for a change from the traditional American and Italian Jeans, or anyone seeking relief from the Japanese denim invasion, should serious consider a look at Nudie Jeans or Acne Jeans. It’s a true breath of fresh air!!