A truck load of respect and admiration should be delivered to the Miss Sixty brand! Hangtags for Humanityâ€, a not for profit agency, and Italian fashion brand Miss Sixty present the â€œStaying Alive Jeanâ€ to benefit the MTV Staying Alive Foundation (SAF). The â€œStaying Alive Jean,â€ sold exclusively at Miss Sixty stores nationwide, will champion SAFâ€™s efforts to support young people everywhere who are protecting themselves and their communities against the many threats posed by the spread of HIV and AIDS. How impressive it would be if other brands were to follow this admirable lead and create one-off pieces in support of laudable charities; perhaps an Armani T-ShirtÂ in support of Animal Welfare, a Prada tie to help support the fight against poverty, maybe a D&G jacket in support of the fight against child-labour or a Chanel dress to aid the fight against cancer – the potential is virtually endless. The philanthropist in us all would surely be eager to support such a laudable endeavour!
Thanks to Miss Sixty for showing fashion can walk hand-in-hand with compassion.